B2B Inbound Marketing Assessment 

What drives your inbound marketing?


Inbound marketing is essential to success in today's B2B sales environment. We have developed an assessment process to help ensure your B2B inbound marketing programs stay on track and actually drive the revenue that your organization expects to receive.


  Ready to see how things stack up for your organization? Worried that budgets don't allow your organization to be in enough channels with each campaign? Fill out our form below for more info,  whether it be a full assessment, or implementing programs with better flexibility to help you meet both your revenue and expense objectives:

Our full inbound assessment process involves a questionnaire, an interview with your key digital marketing leader, and a review of your inbound statistics and processes.

Our review and recommendations will encompass the following elements:

SEO efforts and related rankings
Inbound Traffic Trending
Online Advertising
Email Marketing
Social Traffic & Exposure
Responder Follow-up
Responder Conversion Process
Behavioral Scoring
Ongoing Nurture Tactics
Revenue Attribution

Ensuring a good closed loop process is in place through these tactics is what allows a visible and measurable return on investment to be communicated regarding your campaigns.

Frantz Group has helped hundreds of organizations over the 20 years we've been in business, from the very basic processes of initially going to market, to the very complex integrations between the business systems that ensure timely follow up, a closed loop with your sales team, and proper revenue attribution for your marketing efforts.


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© 2013 The Frantz Group, Inc. Questions? Call 800.707.0064